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Many organisations lack a coherent IP strategy

Developing an organisational IP rights management strategy a top priority, survey finds

30 August 2012

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By Manju Manglani, Editor (@ManjuManglani)

A top priority for IP directors is creating a holistic approach to IP management, according to a pan-industry study of IP directors from more than 20 countries.

Eighty-one per cent of respondents said they wanted to integrate all IP rights into one coherent strategy.

Nearly two-thirds of the senior IP executives surveyed said that obtaining the right balance between internal and external resources is a high priority, and half said they are pursuing better IP optimisation/monetisation.

Fifty-nine per cent of respondents said they are planning to invest in external providers for patent drafting and filing in the next 12 to 36 months.

In addition, half of the IP directors surveyed by IQPC Exchange said they are searching for translation services. A third said they are looking for new domain name registration providers.

Nearly two thirds of respondents also noted that increased pressure for cost cutting has forced them to focus on the effective selection and benchmarking of external service providers.

IP directors use a variety of methods to source new service providers. The most popular noted by respondents were recommendations (92 per cent), conferences and events (77 per cent), internet searches (53 per cent), and print and online industry news (43 per cent).

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