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Darwinian disruption: How big data analytics will disrupt big business

Eric Hunter predicts how big data analytics will evolve to give law firms and clients stronger investigative and interpretive powers  

16 June 2014

From small law firms to Fortune 500 companies, big data is the path forward in establishing a competitive advantage while understanding our client bases through targeted analytics. It is also a clear path forward to thrive within an evolving Darwinian business environment continually affected by disruptive technologies like big data.

A useful example of this data disruption is an image from a scene within the King Kong movie remake by Peter Jackson.
The image has a Tyrannosaurus rex on one side facing off with King Kong on the other; standing between the two is a tiny Naomi Watts. If you knew nothing of the movie or the outcome, who would you think ultimately survives in this scenario? The answer, of course, is Naomi Watts.

The point of this example is to illustrate the difficulty we have in predic...

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