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Striking accord: How to write an effective strategy proposal

Andrew Dines and Alan Pannett discuss how to draft proposals that will win internal buy-in and investment for your business plans  

19 June 2014

Persuading partners to rethink long-established working practices and systems, let alone to vote through funding for it, is not easy. Logical, well thought out and effectively-drafted proposals should find favour. The key to success will be charting a clear and persuasive pathway so that each stakeholder buys into your plans.

Getting started

The purpose of strategic planning is to set overall goals for the business as a whole or for a department or team, and to then develop a plan to achieve those goals. Your strategic plan should be focused on developing mid to longer-term goals, while setting out strategies for achieving them. Your business plan should then set out how you will implement the strategy through a series of short to mid-term steps.

Setting both of these plans into a con...

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