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Streamlining quality: Managing quality standards across international offices

Inter-office quality management is vital to creating a sustainable international brand for your new network, says Ernestine McKay

20 February 2013

 

Quality is widely recognised as the cornerstone of good business management. Equally, a first-class product is the most persuasive evidence of a strong brand. If we look at professional services in particular, nothing instils cross-border client confidence more than the satisfaction of seeing high standards delivered consistently worldwide.

While many well-known law and accountancy firms have taken years to establish brands that inspire such levels ?of confidence, this is more of a priority when the service provider is a relatively new market entrant that is hungry to ?steal market share, especially in mature, ?flatter markets.

International alliances of independent firms often suffer from low profile (or non-existent) brands. While member firms’ reputations may be widely endorsed in their respective domestic markets, it t...

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