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The end of email: Why law firms should embrace social business

Guy Alvarez and Joe Lamport discuss why large law firms should embrace the social business revolution   

22 May 2014

It would be logical to suppose that a law firm – as a people and knowledge-based business – would stand to realise substantial benefits from the deployment of social business technology. Yet, in contrast to the corporate world, large US law firms have been notably slow in taking note of the social business revolution now underway.

A range of arguments have been made by lawyers and law firm managers as to why social business is ill suited to the needs and requirements of large firms:

  1. our lawyers don’t have time for Twitter or Facebook;
  2. social business is designed to for huge corporations with many thousands of employees – our law firm is too small to need something like this;
  3. putting our documents up in the cloud will make our information less secure and expose our clients to risk;

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