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Wake up and smell legal advice

Coffee shops and law firms? It's about being part of and serving the community, says Richard Hull

27 February 2014

Did Fisher Jones realise that a big brand doesn't always mean a strong brand? Is that why the south-east firm left QualitySolicitors? While there is, of course, a power that comes from being a large provider or part of a franchise, it is not without its drawbacks.

I love coffee shops, for example. I am happy going to Starbucks, standing in a long queue before my order is taken hurriedly then having my drink shoved across the counter. All providers are the same and I'm perfectly happy with my coffee from any of these establishments. When I spend time in Worcester, there is a particular coffee shop I prefer to use. It's not one of the big franchises, which are closer and cheaper. So why do I walk further and, importantly, pay more?

• Good quality coffee. They know what they're good at and they do it well, and I know I will get consistency, ironically because it's a smaller business.

• Personal service. It's not mass produced an...

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