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Puppies from cyberspace

Russell Conway gets to grips with his firm's website revamp

4 October 2010

Sometimes the biggest decisions can be made in a short space of time. Equally, small decisions can leave you fretting, waking up in the middle of the night and not knowing what to do. In this case we were revamping our website.

What to put on it? We managed to make the big decisions easily, but a dispute has been raging as to whether we should include Cosmo the dog on the homepage. Is this going to scare away people with a phobia or an allergy to dogs? Or does it show people we have a caring office environment which gives children something to play with?

And this opens up the debate on what is appropriate for the website. After a quick trawl through 20 or 30 websites you can see most solicitors’ sites are frighteningly similar. Many are no more than a brochure on the internet and most are deadly dull and uninviting.

Updating and downloading

For some time we have only put up pictures of our solicitors on the website. We now think it ...

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