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The new business model romancing the legal profession

A thought-provoking move could be about to simultaneously rescue and destroy our industry. And the strangest thing about it? It has more in common with cult dating site Tinder than it does with any of the legal sector's customs and traditions.

31 May 2016

Lawyers on Demand (LOD)'s new online marketplace, Spoke, allows businesses and organisations to search from a pool of lawyers and develop a relationship with their favourites. Just like online dating.

Except, unlike online dating, this new business model offers the potential for lawyers to work flexibly for a wide range of different clients from the comfort of their own homes. By the
same token, legal teams and organisations can expand
their freelance pool to pick the professionals that most suit their (often short-term) needs at any given time.

Spoke is just another example of how the 'sharing economy', as this new wave of goods-sharing businesses is called, is taking off. In fact, it's estimated that the sharing economy will generate £9bn of revenue in the UK by 2025, and it is making such waves that the Office for National Statistics (ONS) has sta...

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