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Imitation is the in-sincerest form of flattery

News that Newport-based law firm Collingbourne Hennah plagiarised content from competitors' websites is a farcical example of the need for firms to invest time in getting their corporate messages right, writes Gus Sellitto

12 April 2016

According to Roll on Friday, Collingbourne Hennah poached the words from at least four other firms, including Slater & Gordon and Irwin Mitchell, to write content for the medical negligence and crime sections of its website. Apparently, whoever wrote the firm's website made such a hash of the cut-and-paste job that they left the name of one of the firms they copied - Stuart Miller Solicitors - in the middle of their own website. When approached by Roll on Friday, a partner at the firm made a feeble attempt to pass the buck to an outsourced third party, tasked with assembling the site. The firm then duly suspended the website while it carried out an investigation. Slater & Gordon was later reported to be issuing a cease and desist letter against the firm.

The immediate damage to Collingbourne Hennah's reputation is clear and it will take time for the firm to rebuild its credibility. It appears the firm has over...

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