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Every LinkedIn profile tells a story

Set minimum standards and create an agreed template to ensure your legal professionals' social media profiles give the right message about your firm, say Kirsten Hodgson and Emily Miller

30 March 2016

Whether you like it or not, your clients, prospects, and intermediaries will look at your team members' profiles on LinkedIn and make judgements based on this. Having sub-standard profiles could even cost you work.

Don't believe it? Here's a
case in point: an international professional services firm was asked to re-tender for an existing client's work. The client was worth approximately £2.5m per annum and the firm had a six-year relationship with them. The partners were shocked when the firm lost the tender, and even more so when they talked to the client about why.

The client said they had looked at the team's LinkedIn profiles as part of their evaluation process because they were more reflective of
a person's skills and expertise than bios put together by
firms. They had found that the individual profiles didn't reflect the bios submi...

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