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Can charities restore the public's confidence?

Clive Vergnaud and Darren Hooker consider the recent storm of allegations about charities' fundraising methods and proposals for the regulation of these activities

21 December 2015

The summer of 2015 was a difficult one
for charities and the fundraising sector. Starting with allegations in the press that major charities were pressuring vulnerable supporters into making donations, and culminating in the furore caused by the death
of Olive Cooke, charities have come under unprecedented scrutiny for their fundraising practices.

So, why have charities' fundraising methods come under fire recently, and why are they problematic?

  • Professional fundraisers: Irrespective of
    the methods used, the public perception of professional fundraisers is not a wholly positive one. If you are stopped in the street or asked on the phone to make a donation to a charity, it may make a difference to you whether the person you are speaking with is an impassioned volunteer raising funds for the charity of their choice or an employee of a ...

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