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The Sherlock syndrome and the Darwinian data disruption

By Eric Hunter, Director of Knowledge, Innovation & Technology Strategies, Bradford & Barthel

6 June 2014

It happened over the weekend - an entire weekend spent watching the BBC television show Sherlock. I realised that everything I've been speaking and writing about on big data, analytics and predictive analytics is encapsulated within one individual's perception of reality - Sherlock Holmes.

"Data, data, data, I cannot make bricks without clay" - Sherlock Holmes in The Adventure of the Copper Beeches

I've spoken on this concept from Hong Kong to London. We all have the ability to see the world as Sherlock through the application of big data. We are in an era of unprecedented territory in data gathering, analysis and the speed in which we can interpret, predict and put a consistent stream of data into effect. However, unlike the mighty Holmes, we do not have to limit the amount of data we store in order to have the data on hand at all times. More importantly, we do not need to limit the amount of data we are able to int...

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