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Publicity at all costs

Will tweets such as Broad Yorkshire Law's become more acceptable, and should they?

5 June 2015

It is no secret that social media offers a world of opportunity, from simple communications to sophisticated marketing. Sometimes, however, those opportunities are best left undiscovered, as one law firm found out all too well this week.

'Been injured in a roller coaster crash?! We're experts in Personal Injury!! #Smiler #Alton Towers'

Most of us will look at that message, perhaps screwing our faces slightly or gently shaking our heads. On the other hand, some will see opportunity, as was presumably the case of the unnamed social media user speaking on behalf of Sheffield's Broad Yorkshire Law on Tuesday. The tweet came just moments after reports of an accident on the Smiler ride at Alton Towers theme park, resulting in several serious injuries.

Within hours the tweet was broadly criticised by other social media users and found its way onto the Mail Onl...

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