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How will your firm know if its strategy is working?

By Stephen Denyer, Global Markets Partner, Allen & Overy 

28 January 2013

Although the process of developing a strategy is valuable in itself, clearly the main aim should be to ensure that the strategy is implemented and achieves the desired results. This does not mean that any strategy will provide you with a reliable blueprint that can be implemented in full. I have never been involved in developing any strategy that met that very rigorous test. However, a good strategy should provide a clear starting point for your firm’s evolution and be capable of being adapted in the light of experience so that it remains relevant and aspirational, yet achievable.

The first thing to do is to write the strategy down in a simple and communicable fashion. The choice of words is really important. No strategy can be implemented effectively unless all those concerned have a common understanding of what it is.

Spending a significant amount of time choosing the ...

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