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The essential attributes of a trusting and trusted organisation

By Beverly Landais, Marketing & BD Director, Saunderson House

5 March 2015

'What's in it for me?' The question was posed fairly and squarely. Barbwire moments passed and I remember wondering what had happened to make him feel this way. It was years ago, but I still recall the disappointment etched on his face and the harshness of his voice.

Hindsight and distance is a marvellous thing in figuring out what was really going on. Looking back, it seems clear that lack of trust lay at the heart of the matter. The essential contract of trust between the individual and the organisation had completely broken down. Whose fault was this? Who knows, but the result was there to see: unhappiness, the withdrawal of goodwill and a miserly attitude to exerting effort to help others.

It seems to me that a sign of a healthy business is when people no longer feel the need to ask 'what's in it for me?' Rathe...

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