More articles by Patrick Horan

Steve Jobs and the Apple example: are you who you advertise you are?

Patrick Horan examines firm branding and Steve Jobs’ Apple approach

14 Jun 2022

You probably don’t have a brand…

Patrick Horan critically analyses the optimisation of firms’ marketing and branding

10 Mar 2022

A life of crime…

Patrick Horan reflects on what he has learned from his clients in criminal defence

05 Nov 2021

See you, SEO? Disrupting perceptions in firms’ online presence

Patrick Horan critically examines persistent perceptions in firms’ online presence

02 Aug 2021

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