More articles by Patrick Horan
Steve Jobs and the Apple example: are you who you advertise you are?
Patrick Horan examines firm branding and Steve Jobs’ Apple approach
14 Jun 2022
You probably don’t have a brand…
Patrick Horan critically analyses the optimisation of firms’ marketing and branding
10 Mar 2022
A life of crime…
Patrick Horan reflects on what he has learned from his clients in criminal defence
05 Nov 2021
See you, SEO? Disrupting perceptions in firms’ online presence
Patrick Horan critically examines persistent perceptions in firms’ online presence
02 Aug 2021
