Douglas McPherson

Director, 10 Â½ Boots

14 Aug 2019

Adopting a marketing strategy that works

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson

1 Jun 2019

THE THIN BLACK LINE: ADOPTING A MARKETING STRATEGY THAT WORKS

For an effective marketing plan, start with your strengths and where your work comes from rather than focusing on your competitors, says Doug McPherson

17 May 2017

Getting the call to action right

However good law firms' content is, it won't generate the level of response it deserves if it doesn't tell readers what to do next, says Douglas McPherson

19 Jul 2016

Five steps to better brochures

Don't overlook the importance of designing a brochure that is clear, easy to read, and ties in with the other touchpoints a client might have with your firm, advises Douglas McPherson

31 May 2016

How to get ROI from 'an exhibition space

Be prepared, be approachable, and make sure you follow up, advises Douglas McPherson

27 Apr 2016

The social media cog in the machine

When used properly, Twitter and LinkedIn can be effective tools for business development, advises Douglas McPherson

3 Feb 2016

Four steps to developing your business in 2016

Setting specific objectives and cementing the tactics you need to achieve them is crucial to improving your marketing performance, says Douglas McPherson

8 Dec 2015

It's not what you say, 'but how you say it

When it comes to writing effective marketing content, don't be afraid to show a sense ?of humour and avoid sticking to legal language, advises Douglas McPherson

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Douglas McPherson

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