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Firms should develop brands that increase employee engagement

By Ian Brownhill, Managing Director, BergHind Joseph

10 May 2012

By Ian Brownhill, Managing Director, BergHind Joseph

After years of being dismissed as just a fashionable way of talking about job satisfaction, there is now enough serious research out there to convince managers that employee engagement affects customer loyalty, profitability, productivity, staff turnover 
and quality of work.

So, what does employee engagement mean? The theory is that people are engaged when they are enthusiastically involved in their work, acting as though their interests and those of the company are one.

This is more than passive job satisfaction: engaged employees go beyond their job descriptions, help colleagues with their work and find solutions to clients’ problems.

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