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Sticking together

Herzberg’s two-factor theory of motivation offers valuable guidance for law firms, believes David Coldrick

27 April 2012

Motivation drives us to achieve our goals and enables law firm owners and managers to achieve commercial objectives through their workforce. It is necessary for growth and development and it is a key skill to possess for everyone who wants to manage and lead. And in a time of difficulty for law firms it is an even more valuable ability.

As mentioned in my last column, the reason for examining ‘the theory’ is not for academic interest alone but to get out of the management error loop and move ahead. It is a practical issue of great immediacy for private client departments, other departments and law firms generally.

Dual approach

We investigated Maslow (the hierarchy of needs) and McGregor (theory X and theory Y) previously. Now it is the turn of Herzberg, Mausner and Snyderman (two-factor theory).

According to Herzbe...

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