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Lost in space

A law firm’s website is one of the most effective ways of communicating with potential clients. David Coldrick shows the way

24 October 2011

A solicitor’s parable for uncertain times:

a private client partner was told by ?an unusually wicked senior partner that ?he should consider himself fired unless:

  • the private client partner would guarantee to quadruple the profitability of his department (“with no extra staff”) within 12 months; and
    he could ensure all his staff would become fluent in Japanese and Chinese (“think of all the legal needs of so many ageing foreigners”), also within 12 months. ?

The private client partner thought for a moment and he accepted the challenge. “Are you mad?” asked his colleagues. “No,” said the private client partner. “There are no jobs out there and, who knows, within a year the office ogre may die, I might die, or else profits might quadruple and my staff will b...

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