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How law firms can avoid the biggest ‘thought leadership’ pitfalls

By Tim Prizeman, Director, Kelso Consulting

26 August 2015

Thought leadership is a dreadful bit of jargon that, over the past 20 years, has been widely adopted. Whatever your reservations about the term, it has at least two useful elements to it. It highlights the need to put thought into it and the need to show leadership (which might be regarded as a certain boldness that influences other people into action and perhaps even inspires them). It's not the same as being a technical expert, champion networker or even a great rainmaker, although each of these is a
great foundation.

Because the term is so widely used, misused and abused, it's helpful to start with a definition of what thought leadership means for your firm. It can help to ensure clarity on what you want to achieve, to focus activity and to ultimately help with quality control. The definition used at Clifford Chance notably does not contain the words 'law' or 'legal' (se...

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