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The shorter your message, the greater your success as a leader

By Julious P. Smith Jr, Chair Emeritus, Williams Mullen

25 November 2013

Good leaders communicate well. Without that ability, most leaders fail. But what do you communicate? What message motivates people and creates a path for them to follow you?

Successful law firm leaders communicate on two different levels. ?First, they provide a strategic direction ?that includes their vision for the firm. Second, they individualise a message ?for each firm member to encourage them to be more productive and successful. Three 'Cs' sum up how that strategic message should be delivered: consistent, concise and captivating.

Consistent

"It's my story and I'm sticking to it," ?should be the battle cry of every good leader. People respond to what they understand. Having a known direction and repeatable mission makes people comfortable and willing to follow. By contrast, constant changes in message and direction create confusion and ?apathy in the firm.

"Here we go again,&q...

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