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How mid-sized law firms can survive when large firms steal their market share

By Chris Marston, Chief Executive, LawNet

26 March 2015

You may have seen KPMG's recent announcement that it intends to enter and dominate the SME accountancy marketplace in the UK. Its message to consumers was simple: 'we'll charge the same as your current accountant, but we'll give you more'.
How would managing partners of mid-sized law firms react if a top-10 law firm were to make a similar move into their space?

Among LawNet member firms, most managing partners see little threat from very large firms, as things currently stand. The exception is a firm like Slater & Gordon, which effectively does small-firm work on an industrial scale.

Edward O'Rourke, CEO of Ashton KCJ, believes larger firms can be a positive influence on the mid-sized legal market. His East Anglian firm receives referrals from two City firms for work they do not wish to handle themselves. He believes that, rather than focusing on what the bigger outfits are doing, mid-sized firms should ensure they are a...

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