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How differentiating our services helped to increase revenues by 45 per cent

By Richard Phillips, Member of Management Board, Matthew Arnold & Baldwin

16 September 2015

The past decade has been a make-or-break time for many businesses; the need for law firms to actively differentiate themselves has never been higher. For us, aiming for a stand-out position has involved significant investment in our client care processes and technology infrastructure, combined with
a strong sector focus to streamline
our offering.

These efforts have helped us record
a 45 per cent increase in turnover between 2011 and 2014. We've seen growth across the board, but particularly in relation to our contentious offering, which now accounts for 55 per cent of the
firm's revenues.

Finding differentiators

Post-Lehman, we were in a relatively strong position, able to react quickly with strong management and a varied and sophisticated client base. But, we quickly recognis...

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