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Answering the big strategic questions with honesty and objectivity

By Andrew Hedley, Director, Hedley Consulting

23 October 2014

There are a small number of key strategic questions which any firm must be prepared to discuss, honestly and objectively, if it is to best equip itself to address future opportunities and mitigate threats. This will mean engaging in a partnership-level dialogue, which will be uncomfortable for many and threatening for some. It has been my experience that the very best firms have one common characteristic – they have
an unwavering focus; they know what they are in business to do and what not to do.

Absolute clarity of purpose drives decision making and ensures that investment is targeted. Clients have a clear understanding of the value proposition and the firm is able to develop a business model which is wholly aligned with its core purpose, rather than having a series of compromises to accommodate the contradictory needs of diverse bedfellows. In short, the decision to focus in itself brings compet...

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