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Team morale is directly linked to the ability to deliver differentiated client services

By Andrew Hedley, Director, Hedley Consulting

27 October 2015

In previous articles, I have written about how the lack of any meaningful differentiation between law firms on criteria that are of value to clients leads inexorably to price-driven competition.
When we can see no difference between the services on offer, we buy the
cheapest available.

The same psychology plays out in
the employer brand arena. Firms with only the blunt instrument of the salary cheque in their differentiation armoury are ill-equipped to attract, secure and retain the best talent. Of course, all firms offer more than a just monetary reward but, when these additional benefits are perceived as being of equivalence (or of peripheral value), salary becomes the lever that is determinant in practice.

A better understanding of the key drivers of satisfaction and motivation means that leadership teams are able to develop strategies to retain staff and im...

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