You are here

Lawyers in large law firms ‘strongest’ users of social media

Age a key factor, with nearly three quarters of solicitors under 34 using LinkedIn, survey finds

29 January 2014

Add comment

By Manju Manglani, Editor (@ManjuManglani)

Younger lawyers and solicitors in larger law firms are the strongest users of social media, according to a Scotland market survey.

The Law Society of Scotland survey of 583 solicitors found that LinkedIn was the most widely-used social media channel, followed by Twitter and then Facebook.

Of those polled, 54 per cent said they used LinkedIn, up from 42 per cent last year, with 19 per cent using Twitter, an increase from 15 per cent the year before. Facebook showed a decline in usage, down from 19 per cent last year to 15 per cent.

However, usage of social media varies considerably within the profession. The research found that it is particularly high for younger solicitors, with 71 per cent of lawyers under 34 using LinkedIn and 27 per cent using Twitter, significantly above the profession-wide average.

Solicitors in big firms are also more likely to use social media, with 80 per cent using LinkedIn and 30 per cent using Twitter, compared to just 38 per cent and 13 per cent, respectively, among lawyers in high street practices.

There was also a big gender gap in Twitter use, with a quarter of female solicitors using the platform, compared to just 16 per cent of males.

In-house lawyers in the public sector were among the least likely to use social media, with two thirds saying they do not use any platform at all, followed by those working in the criminal bar and those working in domestic property law.

"As an active user of social media myself, it is encouraging to see how more and more of the profession are using these platforms in their professional lives," said Lorna Jack, the society's chief executive.

"Within the space of a year, usage has increased markedly and it is a trend we fully expect to continue."

A third of solicitors are still not using any of the top three social media platforms in their professional lives, according to the survey.

 

 

Categorised in:

Business development & Strategy Marketing