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Fusion = innovation: How to align your firm’s IT and business strategies

John Alber discusses how fusing your IT strategy and firm strategy can make your IT function a source of innovation and profit

5 April 2013

Three things you will learn from this Masterclass:

  1. What typically drives decision making on technology expenditure

  2. Why you need better IT leadership, an IT mandate and IT governance

  3. How refocusing your IT function can improve firm profitability

 

In Act III, scene II of Hamlet, Queen Gertrude responds to a question from Hamlet with the famous line "the lady doth protest too much, methinks". The phrase has come to signal exhortations or exclamations so intense as to suggest that their opposite is true.

Convene a group of IT managers anywhere in the world and, within a few minutes, you'll hear adamant pronouncements on the need to align IT strategy with business strategy. That sentiment is so widely espoused within IT circles as to have risen to the status of truism - or, as Queen Gertrude might say, u...

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