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Changing direction: Create a culture of continuous innovation

How can managing partners create a culture of continuous innovation within their law firms? Bob Murray and Alicia Fortinberry discuss the learnings from behavioural neurogenetics research  

26 March 2015


Three things you will learn from this Masterclass:

  1. How to overcome lawyers’ resistance to change

  2. How to create a culture that supports innovation

  3. How to lead radical change within your law firm


 

It may be a cliché to say that today's
law firms must be constantly agile,
but it's still true. They must look for new services to offer, better delivery methods and different ways of meeting client needs, which are often in flux. Law firms must deal with the fact that legal services are being increasingly commoditised and, to a large extent, can be obtained from non-traditional practices. In many areas, a law firm strategy which worked six months ago may be outdated today.

Many firms are questioning the very nature of the business they're in, reinventing themselves as ever...

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