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Pitch to win: How to improve your law firm’s pitch success rate

Clare Adshead-Grant reveals how to significantly increase your law firm’s ?pitch success rate

26 October 2012

Four things you will learn from this Masterclass

  1. How to decide whether to stop or go

  2. How to check if your pitch  kit is in order

  3. How to ensure the pitch process runs smoothly

  4. How to create a good impression of your firm

 

Pitching is a process. It has a start, a middle and an end – hopefully a successful one! It has a number of steps that, if carried out in best practice style, can have a significant effect on your success rate. How do I know? Because I’ve done it. In my role within a magic-circle law firm, we increased our pitch success rate from 35 per cent to over 80 per cent. In this article, I’m going to tell you how we did it.

The process

Figure...

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