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Are you making business friends and influencing people regularly? Everyone should be constantly networking, whether they like it or not, says Geraint Jones

13 October 2013

Business development was once disliked by many technically minded people. Many regard it as little better than sales and something best avoided.

However, networking has become a very important part of the skill set required by all professionals. Gone are the days when a firm can rely on a few well-connected partners or directors to provide all the necessary work. Nowadays, amassing clients is the responsibility of everybody not just a few.

Those halcyon pre-financial crisis days when networking was a synonym for drinking are over. Now I am more likely to be seen looking at the bottom of a cup of coffee than the bottom of a beer glass. As the pressure to bring in work increases and marketing budgets decrease, we all need to be a little cleverer in how we go about networking and how we use our budgets. So, what can you do?

The first thing to remember is that people do business with people that they like. If you don't get on with someone, it is...

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