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It's time for private client lawyers to identify their USP and sell themselves as well as their services. ?Jennifer Palmer-Violet reports ?

30 October 2013

Private client has changed dramatically over the last 20 years and it is set to continue evolving over the next ten. The work is a core offering of new alternative business structure competitors and significant market consolidation is expected. ?How are you and your firm facing and embracing the new world?

This perfect storm raises many questions and various answers, which a range of speakers discussed at the marketing and managing a private client practice conference hosted by Central Law Training in September.

There's a range of actions to consider: identify competitors, use professional regulation to reduce risk, conduct a cost analysis, look at where the work should be delivered, and ensure marketing is not only carried out efficiently but effectively. What can law firms afford to do in terms of time, money and resource?

Solicitor Helen Clarke set the scene, highlighting several key demographics of inte...

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