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Nick Jervis shares some tips on how to market your firm’s services

25 February 2013

There is still a place for the independent law firm and many smaller firms are increasing profits year on year. So, what are the methods you should be using now to grow your practice?

Existing clients

The easiest way (and cheapest) way of acquiring new instructions is to maintain dialogue with clients when they conclude their current transaction. Email marketing software is inexpensive and many services provide ready-made content.

Clients rely on ‘recommendations’ when choosing a solicitor, but this falls down if people cannot remember the firm they last used.

In addition to a monthly email newsletter, include one-page legal information sheets about different aspects of your service with client letters. And ensure you have a full rang...

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