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Chain reaction

Everyone networks to thrive professionally but are people making the most of their online profile and connections, asks Geraint Jones

11 December 2013

LinkedIn is the dominant online way of making connections, with some 225 million members in 200 countries. Yet it is striking how little use people make of the site. They recognise it has a value and sign up then waste the opportunity. This may be through an understandable fear of social media, ?given its spillage into so many aspects ?of our non-working lives, but it must ?be overcome.

Research suggests that one-third of decision-makers in UK organisations use LinkedIn for business, with two-thirds of people who might be classified as professionals now members.

At the very least, LinkedIn has the power to connect you to groups of people who might be expected to take an interest in your work. There is plenty of technical advice online about how to make the best of the site. Fortunately, the basics are straightforward.

It is imp...

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