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Values beacon: Core values that change behaviours

Rob Lees and August Aquila discuss how to develop core values that transform firmwide behaviour

19 February 2013

 

Most law firms’ websites promote their core values to prospects, clients and recruits. But, like so many management ideas that are on the soft side, they are often more talked about than actual reality.

For too many firms, their espoused core values don’t actually represent what the firm stands for and don’t guide individual behaviour. Often, in fact, neither the partners nor the employees know the firm’s core values and no one in the firm is evaluated or rewarded on how well they live them.

But, in our over 20-year association with professional service firms (PSFs), one of the things that we have found time and time again is that the truly best firms have a core set of values that they live by. Their values do describe what the firm stands for and do influence what people do and how they do it.

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