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Driving change: How to develop a genuine client focus

Ash Coleman-Smith explores the pressures on clients and ?what law firms can do to alleviate them

22 October 2012

Business has changed in the past few years and volatility is now the norm. It is not just that the road is bumpy, but that the land has shifted underneath the road in ways that have changed its direction. The economy is not necessarily in recovery, but may just be in the new normality. Law firms and their clients have to accept that altered economic conditions have become a daily reality.

Of course, being able to adapt to these changes has become key to the success of any business and there is no room for complacency – adjusting the tyre pressure and hoping that will be enough is misguided: it requires a reassessment from the chassis up.

Deciding the starting point for addressing change is always a challenge, but there is one overwhelming ‘polar north’ that should direct thinking, and that is the fast-cha...

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