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Crossing borders: How international law firms can thrive in emerging markets

Rob Millard explores the strategies that can help international firms ?to thrive in emerging markets

11 May 2012

Rob Millard explores the strategies that can help international firms 
to thrive in emerging markets

Over the past year, large law firms have stepped up their efforts to penetrate emerging markets.

For some, the move into emerging markets is defensive. Home markets have become moribund and fees are under threat. Clients are moving to these new markets and relationships are under threat.

For others, including the largest global law firms (such as DLA Piper, Allen & Overy and Norton Rose), it is about developing a global reach and the ability 
to serve their clients anywhere that they 
do business.

This may be driving others to feel that they will lose their market positions if they do not follow suit, even if a less compelling strategic imperative exists for them to 
do so....

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