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Crafting a future: How to create a truly compelling firm vision

Take the time to involve partners in creating your firm’s vision or risk disengagement, say Rob Lees and August Aquila

9 August 2012

The more partners are engaged with the firm’s future, the better they perform. So, the vision of the firm’s future has to be compelling and persuade everyone in the firm, especially the partners, that they want to play a part in making it a reality. However, getting the partners engaged isn’t always easy. How can you make sure they remain on side?

In the first article in this series on partner engagement, the analogy was made of a bridge and girders. All too often, partners see the girders but not the bridge that they are building and, as a result, don’t engage with either the picture of the firm’s future or the journey. There is value in both, but building a bridge is a lot more compelling.

The picture becomes even more compelling when it’s a bridge to somewhere people want to ...

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