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Virtual training: Why you should create a web-based academy for clients

A virtual academy for clients ?offers greater flexibility and ?customisation than traditional ?training methods, ?says Phil Gott

14 June 2013

The race is on to find new ways to offer value to clients and profit from new business models. Clients are placing increasingly higher demands on legal service providers, while seeking to drive down costs. Moving into the growing market for training could be one of the easiest ways for law firms to start profiting from packaging their knowledge and expertise in different ways.

Taking advantage of this will require not only fresh thinking about delivering legal advice but also looking at training in new ways too. This opportunity presents itself not only because the market for legal services is changing, but because the world of training is changing too. If law firms simply continue to offer training in the traditional way, they will fail to reap the potential rewards and may create an expensive rod for their own backs.

Evolution of client training

For many years, most large and many medium-sized law firms offered impressiv...

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