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Social leaders: How managing partners should use Twitter

Are you one of the legal twitterati? ?Ben Rigby and Fraser Allan canvass ?views on how managing partners ?can make the best use of Twitter

26 March 2014

Twitter. Love it or loath it, the social networking medium – worth more than £18 billion on its IPO in 2013 – seems here to stay.

Much has been written about how law firms’ social media strategies should take account of Twitter and the perils of individual tweets from lawyers about the world at large. Less, however, has been said about management engagement with Twitter, particularly whether using it on a regular basis has improved their personal brands, whether they feel they are doing it well and what they could do better.

Julie Gingell, marketing and business development partner at SA Law, warns that leaders ignore social media at their peril, “as it’s here to stay and will no doubt become second nature to the emerging leaders of the future”.

That may well be so, but presenting one’s vie...

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