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Repackaging knowledge: Using KM to win new business

Paul Byfield discusses how KM can be used as a tool to market your firm’s skills and expertise to clients

25 October 2012

Some law firms now have KM professionals who focus on the legal knowledge requirements of their firms’ clients. This can have a direct impact on the relationship that firms have with their clients, particularly as the legal services marketplace has changed and clients are now dominant.

In knowledge-centred service sectors, such as professional services, technology is central to the further development of knowledge and the instrument that is ?used to better manage knowledge. However, for professional services to thrive, the users of technology have to ?look beyond the current constraints caused by commercial conservatism to ensure that law firms continue to meet ?the demands of their clients.

Despite a clear upward trend in investment in technology by law firms, up until recently the investment has been f...

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