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Generating leads: How to create effective personal marketing plans

Doug McPherson discusses how fee earners and partners can create personal marketing plans that are effective for business development

25 March 2013

 

For the majority of law firms, the new fiscal year is looming large and, with major changes expected to continue apace in a hardening market, more emphasis than ever is being placed on business development. This is the time of year when, in a bid to support that emphasis, partners and fee earners are asked to put together a personal marketing plan to show what they will do over the coming year to reach the fee targets expected of them.

The request for such a plan is usually met with some reserve, to put it mildly. Most fee earners and partners understand the reasons for having such a plan. They also understand the important influence that developing an effective business development blueprint will have not only on their immediate billings but also on their future income and their progression within the firm.

However, few fee ear...

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