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The buzzword you can’t afford to ignore

‘Employee engagement’ is a catchphrase firms need to take seriously, says Helen Hamilton-Shaw

31 January 2017

Business buzzwords have the power to drive normally reasonable people to the edge, and I’m sure I’m not the only one who feels slightly ridiculous even uttering them. ‘Let’s circle back and deep-dive a value-added synergistic dynamic,’ anyone? Argh!

But one such catchphrase does embrace a concept that has real value and is something all firms should focus on. Because succeeding at ‘employee engagement’ will result in more than just happy employees.

Richard Branson once said: ‘Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.’

A wide body of research demonstrates the direct link between employee engagement and business performance, notably client satisfaction. In the US, Temkin Group’s 2016 Employee Engagemen...

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