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From £4.8m to £9.2m: 
Doubling the value of a land sale

Bamboozled by developers' jargon, landowners are risking accepting lower prices when selling a land asset, writes Gary Freeman

12 January 2016

Housebuilders and developers, like any other business, need to make a profit. However, their gain will usually be to the landowner's loss and, as with any negotiation, a strong and professional challenge may reap rewards for the landowner.

If you are advising a client on
a land sale, would you be able
to make this challenge and negotiate the best value for
their asset?

A recent example of this situation is at a site near Birmingham. A land asset was secured by an option agreement and the housebuilder gained outline planning permission.
At this point, the housebuilder valued the site at £4.8m.
An estate agent tried to contest this valuation using a 'comparable site' basis but this was flatly rejected by the housebuilder, which threatened adjudication.

Profit margins

However, after a detailed examination of the housebuilder's proposals,
we found it had unnecessa...

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