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Modernising chambers: Creating a modern legal brand

Beverly Landais shares her experiences in modernising a legal brand with historic roots

15 November 2012

Key takeaway points:

  1. Engage with all internal and external stakeholders from the start.

  2. Invest time in listening to client feedback about your services.

  3. Distil this learning into the key values, attributes and ethos that epitomise best practice.

  4. Identify what needs to be done so that people are at their best more often.

  5. Support this with training and communication, as well as systems and processes.

  6. Express the brand visually and be consistent in its application.

 

In today’s highly competitive legal services market, a strong, consistent and recognisable brand is essential. It not only identifies y...

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