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Fresh start: Rebranding a law firm after its name partners retire

Stephen Attree shares his experiences in rebranding an established law firm after all of the name partners had retired

19 November 2014


Key takeaway points:

  1. Start by drilling down into the values, ethos and culture of your law firm. By being able to confidently answer questions such as what makes your business different, where is it heading and why a rebrand will help it get there, you'll be better positioned to secure buy-in from your partners and staff and drive through the necessary changes.

  2. Costs will quickly rack up if you’re undergoing a full rebrand and creating a new identity out of nothing isn’t easy. To save money, a partial rebrand that retains elements of the original branding (such as the same logo or part of its name) gives you the best of both worlds.

  3. Check that your proposed new brand name hasn’t already been taken. Run potential names through the Law Society’s ‘Find a Solicitor’ database and ch...

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