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Think laterally, cross-sell and move closer

Douglas McPherson offers three simple marketing resolutions for 2014

21 January 2014

It's a new year and the perfect time to think about which foundations you can lay to deliver a successful 12 months. So, here are three (proven) tips you can put in place immediately, quickly, cheaply and easily to improve your marketing.

1. Closer client care wins work

If I had a pound for every time a client told me that doing a good job was the only marketing they needed to do because way clients would recommend them to their friends, I wouldn't have to work.

The world is changing fast and, with it, doing more to boost your visibility and continuously extend your personal network will continue to grow. However, it would be foolish to deny that client referrals remain the most productive source of new private client work.

Doing a great job is of course the anchor to ensuring client referral, but could you make a few tweaks to your client service model to stack the odds of referral even higher in your

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