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New entrants, new rules

Saga’s launch into the stand-alone legal expenses market suddenly quickens the pace of change

8 October 2012

The launch by Saga last week of a stand-alone legal expenses insurance product has added sudden, critical momentum to the liberalisation of legal services in Britain.

This time last year, practitioners’ fears crystallised around alternative business structures and ownership of law firms by non-lawyers. The main threat however is not coming from the change in corporate structures. This is only the catalyst which is prompting a growing number of consumer brands to expand into the provision of legal services.

The fact that Saga has applied to become an ABS is almost immaterial in the context of their strategic decision to expand into the legal protection market. What is relevant is their database of 8m individuals, including 2.7m customers, many of whom already have before-the-event legal insurance as an add-on to either home or motor insurance.

Saga’s new...

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