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Merger mania: The risks of buyer’s remorse

By Guy Vincent, Partner, Bircham Dyson Bell

2 May 2013

When the going gets tough, the tough go shopping. Even in these austere times, shopping seems to be a national pastime. And, if you believe some economists, it is a patriotic activity. Most retailers are going through a tough time and are desperate to entice people into their shops.

The press is full of tales of failure. Well-known UK high street chains are disappearing. Clintons, Jessops, Comet and HMV have all collapsed under the new economic and commercial pressures. On the other hand, while the high street seems to be suffering, giant shopping centres seem to be booming with increased footfall and greater profits. The reaction of retailers under economic pressure is to run more sales, pile it high and sell it cheap.

Lessons from retail psychology

Lawyers can learn from the retail trade and from retail psychology. In today's marketplace, we are all in the same position as retailers. Like retailers, we are selling pr...

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