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Matthew Briggs considers what the legal sector can learn from black cabs, holiday homes, and online dating services 

10 November 2015

As one of the first non-lawyers to found and head up a UK law firm, I have hands-on experience of running and growing legal businesses. And, as something of an outsider looking in, ?I have a clear vision of what the profession must do to keep up with consumer demands and ensure future growth. 

While looking to the likes of Uber, Airbnb, and Tinder may seem frivolous, we can learn ?a lot from their phenomenal success and their ability to understand the wants and ?needs of their customers.

What these sites do is provide customers with easy access to a whole host of vetted suppliers who offer transparent information about the services they offer, so that the customer can make informed decisions based on facts.

With an online dating service, individuals are vetted to establish what they are looking for and what they can bring to the party; they share their likes, their dislikes, and what’s most important to them; and some sophisticated software with th...

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